Its amazing how important that first impression can be of a person you meet for the first time or intend on possibly meeting for the first time. Thanks to business owners wanting to appear more 'client friendly' and interactive these days, I find myself doing more and more Staff Profile Photography shoots, Commercial Portrait photography and even Personal Profile Photography. Everyone has a website, Facebook page, Blog, Twitter account etc etc and so the need to display yourself in your best light has never been more important. People are often surprised how quickly I can rock up with my kit create something striking of them and their team on their own business premises or in a location of choice. London is and amazing and powerful backdrop, so I use it whenever possible! So ... if you feel like you and your team deserve some fresh portrait photography in London or anywhere else for the fresh new year.... give me a shout! ;)
I do a lot of events work throughout the year, and its mostly great fun! The venues are usually quite special, and the people attending are always up for some laughs. Its my job to make them look their best, and also capture the essence of the event and the mood of the occasion. 9 times out of 10 when I'm working at these functions, someone or more than one person, gets talking to me about my job, photography, the kit I use and how I do it. So today I thought I'd share some basics and explain how I approach a night like this. Firstly, I get my running order from the client and do a walk through of the venue so I can work a few things out!
Its going to be dark, so we need additional light/s .... but we don't want to blitz the available light out so much that we kill the feel and mood that's there!?.... So we need to find a balance between the ambient light reading and our flash power. To put this simply... you need to expose for the ambient light (background available light) and then add in some foreground flash to light your main subjects nicely and 'Freeze' the action enough to keep it looking crisp! This is where having a camera with a good low light iso range comes into play. My ever faithful Nikon D3 is still great at low light level performance although its now 4 years old.
I always try to use some form of backlight for these events so its adds some drama and life to the background .... so I look around for the best places to set up shots. There were some key elements to this job that i needed to cover...
- Establishing shots of the venue - in this case The Roundhouse at Camden, a fantastic event space!
- Guests at the reception area - excitedly meeting friends, all dolled up wearing big smiles!! (Time to interact and smile lots myself too !)
- Guests seated at their tables
- Awards if any...
- Dancing and partying
You need to be organised, plenty of spare batteries (as you will be hammering your flash)...... I also like to use a simple 'speed Gobo' bouncer from Honl Photo for my flash so that the light is 'bounced light' rather than direct (its just a bit softer and more flattering) .... experiment!
I also brought along my Elinchrom Ranger Quadra Kit (x2 lightweight, powerful and portable battery packs, x2 flash heads, x2 stands x2 brollies) so I could leave them set up on the top balcony ready for some cheeky group shots after dinner... guests are always more relaxed after a few drinks and then you can start to have some fun with them.
If you look at the info on each image, I have shown the EXIF data settings so you can see my exposure settings ... I hope this has been helpful, but please ping me a comment if you have any questions! Ta. :)
CLICK ON THE IMAGES BELOW TO SEE AT CORRECT SIZE AND SHARPNESS.
I went there with dreams of colour and life... but its was SOOOOO Hard to shoot there! Any of you that have been there, know that taking pictures in Marrakech is far from easy... and not the romantic holiday destination you would think of ... so armed with a hulking great big Nikon DSLR and a long lens, i hardly blended in... and these people are hyper sensitive to cameras! You either get a "NO PICTURE" and a hand raised over the face, or a hand out asking for money the second they see you!! So ....with only being there for 2 days I had to adapt quickly, and learn to be very quick to seize any picture opportunities ... Its still a great place to go to though if you like a challenge!! ;) Enjoy, share and rate please :)